- Cultural Anthropology, studies people, cultures and traditions, social observation.
- The terms include “exploration” “observation of phenomena. Observation the subject. How can we understand the “events or phenomena” in a “situation?”
- “Explore” “understand” and “observe.”
- Face-to-face interviews, “observation” and slight “narration” of the subject matter or event or individuals or groups.
- Subjects of interests including self, used as “participant observers.”
- Finding and observing the “how” a product or subject entity is used; their reactions.
Reference
Ormston, R., Spencer, L., Barnard, M., & Snape, D. (2014). The foundations of qualitative research. Qualitative research practice. A guide for social science students and researchers, 1-25.
